| sporting
goods stores. Instead, she chose to launch her own line of women’s golf apparel.
"Everything
was so matchy-matchy," says Romana about the stale and ubiquitous women’s golf
clothing of only a few years ago. "There weren’t a lot of separates. So people
started wearing Gap clothes to the course. But to me, they weren’t very practical."
Romana, operating under the philosophy that golf wear should be a mix of street
and active wear, designed a few pieces for herself, including fitted khaki pants
with a detachable pocket for golf balls, plus a shirt that had fabric attached
for holding tees. Romana’s
designs were an instant hit on the course. Women golfers continually approached
her, inquiring after her stylish garb. Thus, the label, Golf by Claudia Romana,
was born. "They kept saying, ‘Thank you for not ignoring us,'" Romana recalls.
Her line was given a big boost this past summer after the New York Times wrote
an article about her. And now she’s talking to partners about expanding.
Women
+ Golf = Good Investment |  |
